Amplitude
Amplitude is a digital analytics platform specializing in product analytics — tracking how users behave inside web and mobile applications rather than just measuring traffic. It captures granular event-level data (button clicks, screen views, feature usage) and lets teams build behavioral cohorts, funnels, and retention curves to understand what drives activation, engagement, and churn. Amplitude's predictive analytics layer uses machine learning to forecast which user behaviors correlate with long-term retention, helping product teams prioritize features that actually move the needle rather than guessing from vanity metrics.
The HTTP API accepts event data via a simple JSON payload (user ID, event type, event properties, timestamp), and official SDKs exist for JavaScript, iOS, Android, React Native, Flutter, Node.js, and Python, so integration into an existing app typically takes under a day. Once events are flowing, the Dashboard REST API and Export API let engineering teams pull cohort membership, funnel conversion rates, and raw event data back out for custom reporting or data-warehouse syncing.
For Nigerian fintech, e-commerce, and SaaS startups — where understanding exactly where users drop off during onboarding or KYC flows is critical to conversion — Amplitude's cohort and funnel analysis is significantly more granular than what Google Analytics offers, at the cost of a steeper learning curve and stricter free-tier event limits.