Amplitude

Amplitude is a digital analytics platform specializing in product analytics — tracking how users behave inside web and mobile applications rather than just measuring traffic. It captures granular event-level data (button clicks, screen views, feature usage) and lets teams build behavioral cohorts, funnels, and retention curves to understand what drives activation, engagement, and churn. Amplitude's predictive analytics layer uses machine learning to forecast which user behaviors correlate with long-term retention, helping product teams prioritize features that actually move the needle rather than guessing from vanity metrics.