Matomo Analytics API
Analytics & Marketing
Privacy-first open-source web and mobile analytics platform with 100% data ownership and NDPR compliance
Matomo Analytics API Highlights
Matomo Analytics API is best for enterprises, banks, healthcare services, and developers prioritizing user privacy and data ownership
API Key (token_auth query parameter or header)
Determined by self-hosted server capacity; handles millions of events with optimized MySQL/MariaDB
Nigeria
Ghana
KenyaMatomo (formerly Piwik) is the leading privacy-first, open-source web and mobile analytics platform. Unlike Google Analytics, Matomo gives organizations 100% data ownership, ensuring user analytics and personal behavioral data never leave private company servers.
It provides extensive REST and Reporting APIs for tracking visitor sessions, page views, e-commerce cart events, conversion funnels, custom dimensions, and heatmaps. In Nigeria, commercial banks, healthcare organizations, and government agencies bound by the Nigeria Data Protection Regulation (NDPR) rely on Matomo to gather essential user analytics while complying with data sovereignty laws.
Matomo Analytics API Core Features & Capabilities
| Feature | Status | Description & Capabilities |
|---|---|---|
| Visitor Session & Pageview Tracking | ✓ Supported | Provides native Visitor Session & Pageview Tracking capabilities integrated within the API. |
| E-Commerce Revenue & Funnel Analytics | ✓ Supported | Provides native E-Commerce Revenue & Funnel Analytics capabilities integrated within the API. |
| Reporting REST API in JSON & XML | ✓ Supported | Provides native Reporting REST API in JSON & XML capabilities integrated within the API. |
| IP Anonymization & Privacy Controls | ✓ Supported | Provides native IP Anonymization & Privacy Controls capabilities integrated within the API. |
| Heatmap & Session Recording Support | ✓ Supported | Provides native Heatmap & Session Recording Support capabilities integrated within the API. |
| Self-Hostable on Local Infrastructure | ✓ Supported | Provides native Self-Hostable on Local Infrastructure capabilities integrated within the API. |
- 100% Free and open-source for self-hosting on private servers under GPL v3
- Cloud hosted plans start from €19/month for managed infrastructure
Required Access Documents for Matomo Analytics API
- Matomo InstanceRequiredDeploy Matomo on your servers or sign up for Matomo Cloud
Different Matomo Analytics API use cases
- NDPR-Compliant Banking Analytics:Track web and mobile customer journeys without transferring user data to foreign cloud ad networks.
- E-Commerce Checkout Funnel Optimization:Identify exact checkout drop-off steps to increase merchant transaction completion rates.
- Custom Analytics Metric Dashboards:Query visitor metrics via API to render internal company KPI performance charts.