Dub API
Utility Tools
Open-source link management and branded short URL API with built-in conversion analytics
Dub API Highlights
Dub API is best for growth teams, developers, and marketers needing branded short link generation and granular click analytics
Nigeria
Ghana
Kenya
AWSco) is the open-source link management infrastructure for modern software companies and growth teams. Built as a sleek, modern alternative to legacy tools like Bitly, Dub provides a developer-first REST API to programmatically generate branded short links, manage dynamic redirects, and track detailed click analytics.
With the Dub API, developers can attach custom OG image meta tags to links, configure geographic and device-based targeting (directing iOS vs. Android users to different app store URLs), password-protect links, and capture rich analytics (referrers, cities, countries, browsers) for marketing campaigns and affiliate programs.
Dub API Core Features & Capabilities
| Feature | Status | Description & Capabilities |
|---|---|---|
| Delivery Reports & Status Tracking | ✓ Supported | Real-time delivery receipts (DLR) and status callbacks for outbound messages and requests. |
| Bulk SMS | ✗ Not Supported | Send high-throughput promotional and transactional SMS across all Nigerian telecom networks. (Not supported by Dub API). |
| OTP / Transactional SMS | ✗ Not Supported | Deliver high-priority one-time passwords and verification codes with guaranteed low latency. (Not supported by Dub API). |
| Custom Sender ID (NCC Registered) | ✗ Not Supported | Dispatch messages from custom alphanumeric branded sender names registered with the NCC. (Not supported by Dub API). |
| WhatsApp Business API | ✗ Not Supported | Send rich template messages, media, and interactive chat flows over the official WhatsApp API. (Not supported by Dub API). |
| Voice / OTP Calls | ✗ Not Supported | Automate text-to-speech voice OTP phone calls and interactive voice response (IVR) prompts. (Not supported by Dub API). |
| Email Notifications | ✗ Not Supported | Send transactional receipts, welcome messages, and alerts with high inbox deliverability. (Not supported by Dub API). |
| USSD Messaging | ✗ Not Supported | Deploy interactive USSD session menus and mobile push prompts across Nigerian telecom operators. (Not supported by Dub API). |
- Free tier includes up to 25 active links, 1,000 tracked clicks per month, custom domains, and full API access
- Pro plan at $24/month for 1,000 links and 50,000 clicks
Required Access Documents for Dub API
- Dub AccountRequiredSign up at app.dub.co to generate an API key
Different Dub API use cases
- Affiliate & Referral Tracking:Generate unique trackable short links for brand ambassadors and measure conversions.
- SMS Marketing Short Links:Create ultra-short URLs to conserve characters in Nigerian SMS marketing campaigns.
- Dynamic App Store Routing:Route iOS users to Apple App Store and Android users to Google Play Store from one URL.