Tracksend API
Messaging & SMS
Send SMS & RCS, register sender IDs and track delivery from a Lagos messaging platform
Tracksend API Highlights
Tracksend API is best for Nigerian businesses that want naira-priced SMS and RCS messaging with sender IDs and delivery tracking, plus WhatsApp marketing from the same platform.
API Key
Not publicly specified
Nigeria
Ghana
KenyaTracksend is a Lagos-based SMS, RCS and WhatsApp marketing platform with a REST API and webhooks. The documented API sends SMS and RCS messages (rich media and suggested replies), creates custom sender IDs, checks message delivery status and reports platform health.
The dashboard adds contact segmentation, link click tracking with short URLs, an inbox for replies, AI chatbots and campaign automation. 50 per message on pay-as-you-go, or monthly plans from ₦30,000 with bundled SMS credits.
Tracksend API Core Features & Capabilities
| Feature | Status | Description & Capabilities |
|---|---|---|
| Bulk SMS | ✓ Supported | Send high-throughput promotional and transactional SMS across all Nigerian telecom networks. |
| OTP / Transactional SMS | ✓ Supported | Deliver high-priority one-time passwords and verification codes with guaranteed low latency. |
| Custom Sender ID (NCC Registered) | ✓ Supported | Dispatch messages from custom alphanumeric branded sender names registered with the NCC. |
| Delivery Reports & Status Tracking | ✓ Supported | Real-time delivery receipts (DLR) and status callbacks for outbound messages and requests. |
| RCS Messaging | ✓ Supported | Provides native RCS Messaging capabilities integrated within the API. |
| Webhooks & Real-time Notifications | ✓ Supported | Receive immediate server callbacks on transaction completions, chargebacks, and system events. |
| WhatsApp Business API | ✗ Not Supported | Send rich template messages, media, and interactive chat flows over the official WhatsApp API. (Not supported by Tracksend API). |
| Voice / OTP Calls | ✗ Not Supported | Automate text-to-speech voice OTP phone calls and interactive voice response (IVR) prompts. (Not supported by Tracksend API). |
| Email Notifications | ✗ Not Supported | Send transactional receipts, welcome messages, and alerts with high inbox deliverability. (Not supported by Tracksend API). |
| USSD Messaging | ✗ Not Supported | Deploy interactive USSD session menus and mobile push prompts across Nigerian telecom operators. (Not supported by Tracksend API). |
| Two-way SMS / Inbound Messages | ✗ Not Supported | SMS messaging capability is not provided by Tracksend API. |
- Pay-as-you-go:SMS ₦5.50 per 160-character segment, RCS ₦7.50 per message, WhatsApp ₦3 + Meta fees per conversation (plus ₦1.50 platform fee)
- Monthly plans:Essential ₦30k (2,500 SMS), Growth ₦80k (7,500 SMS), Scale ₦150k (15,000 SMS); annual billing 15% off
- Free start option
Tracksend API Supported Webhook Events
| Event Name | Trigger & Description |
|---|---|
message.delivered | Message was successfully delivered to the recipient device. |
message.failed | Message delivery failed due to network or routing error. |
message.received | Inbound message or reply received from customer. |
Required Access Documents for Tracksend API
- CAC RegistrationRequiredCertificate of Incorporation or Business Name registration from the Corporate Affairs Commission, required for business onboarding.
- Director / Owner IDRequiredValid government ID (NIN slip, international passport or driver's licence) for directors or beneficial owners.
- Proof of Business AddressOptionalUtility bill or tenancy document for the registered business address, if requested during KYB.
Different Tracksend API use cases
- Transactional SMS with Branded Sender ID:Register a sender ID through the API and send order and payment alerts with delivery status tracking.
- RCS Promotions:Send rich RCS messages with images and reply buttons to Android users, falling back to SMS.
- Campaign Analytics:Use Tracksend short links and delivery reports to measure which SMS campaigns drive clicks and sales.