Ruut Convert API
Messaging & SMS · Email Services
WhatsApp, SMS & Email for African Businesses
Ruut Convert API Highlights
Ruut Convert API is best for African businesses needing a compliant, multi-channel platform for customer communication and engagement.
Last Verified
Authentication
API Key (Header / Query)
Rate Limit
Not specified
Sandbox Mode
✓ Available
Webhooks
✓ Supported
Supported Regions
Nigeria
Ghana
Kenya
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Ruut Convert provides a multi-channel messaging API for African businesses, enabling communication via WhatsApp, SMS, and email. It features smart routing (WhatsApp-first with SMS fallback), DND filtering, and compliance with Nigerian market realities.
js, Python, Ruby) to send transactional messages, OTPs, and marketing campaigns. The platform also supports automated customer journeys, delivery analytics, and webhooks for real-time event tracking.
Ruut Convert API Core Features & Capabilities
| Feature | Status | Description & Capabilities |
|---|---|---|
| OTP / Transactional SMS | ✓ Supported | Deliver high-priority one-time passwords and verification codes with guaranteed low latency. |
| WhatsApp Business API | ✓ Supported | Send rich template messages, media, and interactive chat flows over the official WhatsApp API. |
| Email Notifications | ✓ Supported | Send transactional receipts, welcome messages, and alerts with high inbox deliverability. |
| Delivery Reports & Status Tracking | ✓ Supported | Real-time delivery receipts (DLR) and status callbacks for outbound messages and requests. |
| Webhooks & Real-time Notifications | ✓ Supported | Receive immediate server callbacks on transaction completions, chargebacks, and system events. |
| Transactional Email Delivery | ✓ Supported | Provides native Transactional Email Delivery capabilities integrated within the API. |
| Bulk / Marketing Email Campaigns | ✓ Supported | Provides native Bulk / Marketing Email Campaigns capabilities integrated within the API. |
| Open & Click Rate Analytics | ✓ Supported | Provides native Open & Click Rate Analytics capabilities integrated within the API. |
| Multi-channel Notifications (SMS / Push / Chat) | ✓ Supported | Deliver high-priority SMS messages, alerts, and verification one-time passwords. |
| Smart Channel Routing | ✓ Supported | Provides native Smart Channel Routing capabilities integrated within the API. |
| DND Filtering & Compliance | ✓ Supported | Provides native DND Filtering & Compliance capabilities integrated within the API. |
| Bulk SMS | ✗ Not Supported | Send high-throughput promotional and transactional SMS across all Nigerian telecom networks. (Not supported by Ruut Convert API). |
| Custom Sender ID (NCC Registered) | ✗ Not Supported | Dispatch messages from custom alphanumeric branded sender names registered with the NCC. (Not supported by Ruut Convert API). |
| Voice / OTP Calls | ✗ Not Supported | Automate text-to-speech voice OTP phone calls and interactive voice response (IVR) prompts. (Not supported by Ruut Convert API). |
| USSD Messaging | ✗ Not Supported | Deploy interactive USSD session menus and mobile push prompts across Nigerian telecom operators. (Not supported by Ruut Convert API). |
| Two-way SMS / Inbound Messages | ✗ Not Supported | SMS messaging capability is not provided by Ruut Convert API. |
| RCS Messaging | ✗ Not Supported | RCS Messaging is currently not supported by Ruut Convert API. |
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API Pricing Model
- Start sending free.
Ruut Convert API Supported Webhook Events
| Event Name | Trigger & Description |
|---|---|
message.delivered | Message was successfully delivered to the recipient device. |
message.failed | Message delivery failed due to network or routing error. |
message.received | Inbound message or reply received from customer. |
Required Access Documents for Ruut Convert API
- NCC Sender ID RegistrationRequiredRequired for sending SMS messages to ensure compliance with Nigerian regulations.
- WhatsApp Number LinkingRequiredRequired to connect your business WhatsApp number for sending and receiving messages.
Different Ruut Convert API use cases
- OTP & Transactional Messages:Deliver time-sensitive OTPs and transactional alerts via WhatsApp with automatic SMS fallback for critical user verification.
- Promotional Campaigns:Launch marketing campaigns to filtered contact lists across WhatsApp and SMS, ensuring DND compliance.
- Automated Customer Journeys:Build and automate customer engagement workflows with messages triggered by contact activity and conditions.
- WhatsApp Notifications:Send real-time updates like order confirmations, delivery statuses, or appointment reminders directly to customers' WhatsApp.