Novu API
SMS & Messaging · Development Tools
Novu is an open-source notification infrastructure platform that provides a unified API for sending notifications across multiple channels email, SMS, push, in-app notifications, and chat platforms like Slack and Discord from a single integration point. Founded in 2021 and backed by Y Combinator, Novu addresses a common pain point in software development: building and maintaining separate integrations with different notification providers for each channel, rebuilding user preference management in every application, and re-implementing notification logic (digests, deduplication, scheduling) repeatedly.
Novu API Highlights
Novu API is verified for developer integrations in Nigeria and across African markets, providing documented endpoints, sandbox testing, and developer support.
API Key
Free: 30,000 events/month. Paid scales with plan.
Nigeria
Ghana
Kenya
AWSNovu API is best for:
Developers building a unified notification system covering email, SMS, push, in-app, and chat channels from a single API with user preference management and a no-code workflow editor.
- Free:30,000 events/month
- Paid from $250/month for higher volume
- Self-host option free (open source)
Novu API Core Features & Capabilities
Required Access Documents for Novu API
- Novu Account or Self-hosted InstanceRequiredCloud: register at novu.co. Self-host: deploy open-source Novu on your own infrastructure via Docker. API key from dashboard. Connect notification providers (SendGrid, Twilio, FCM, etc.) through the Novu provider integrations.
Different Novu API use cases
- Unified Notification System for Nigerian SaaS:Use Novu as the notification orchestration layer for a Nigerian SaaS platform a single Novu API call triggers the right combination of email, SMS, and push based on user preferences and the event type, rather than calling three separate APIs.
- In-app Notification Bell for Nigerian App:Use Novu's pre-built React in-app notification center component to add a notification bell with unread count and notification feed to a Nigerian web app in minutes, without building the UI or backend from scratch.
- User Notification Preferences for Nigerian Platform:Use Novu's preference management to let Nigerian users control which notification channels they receive for each event type opting into email for weekly reports but SMS only for payment alerts with preferences stored and respected automatically.
- Digest Notifications for Nigerian Community App:Use Novu's digest feature to batch multiple events into a single notification for a Nigerian community or social app instead of sending 20 individual comment notifications, send one daily digest of all activity, reducing notification fatigue.