Braze (formerly Appboy) API
SMS & Messaging · Marketing
Braze is an enterprise customer engagement platform that enables large consumer-facing businesses to deliver highly personalized, cross-channel marketing and lifecycle communication across push notifications, email, SMS, in-app messages, web push, and WhatsApp. Originally founded as Appboy in 2011 and rebranded as Braze in 2017, the company is publicly traded on Nasdaq and serves some of the world's largest consumer apps including major e-commerce platforms, media companies, fintech apps, and retail chains who need sophisticated customer engagement infrastructure at the scale of tens of millions of users.
Braze (formerly Appboy) API Highlights
Braze (formerly Appboy) API is verified for developer integrations in Nigeria and across African markets, providing documented endpoints, sandbox testing, and developer support.
Nigeria
Ghana
Kenya
AWSBraze (formerly Appboy) API is best for:
Enterprise marketing teams needing a comprehensive customer engagement platform for personalized push, email, SMS, in-app, and web messaging with advanced segmentation, A/B testing, and lifecycle marketing automation.
- Enterprise pricing contact sales
- High-volume mobile engagement platform
- Custom pricing per monthly active user
Braze (formerly Appboy) API Core Features & Capabilities
Features Included
Not Supported
Required Access Documents for Braze (formerly Appboy) API
- Braze ContractRequiredBraze is enterprise-only with custom contracts. Contact sales at braze.com. Pricing based on monthly active users. SDK integration required for mobile apps. API key from Braze dashboard after contract signing.
Different Braze (formerly Appboy) API use cases
- Nigerian Consumer App Lifecycle Marketing:Use Braze to build sophisticated lifecycle marketing journeys for a high-scale Nigerian consumer app personalized onboarding sequences, win-back campaigns, loyalty programs, and retention flows across push, email, and in-app channels simultaneously.
- Predictive Churn Prevention for Nigerian Platform:Use Braze's predictive churn model to identify Nigerian users most likely to stop using a platform before they actually leave, triggering targeted re-engagement campaigns with personalized offers to retain them.
- Real-time Event-Triggered Campaigns:Use Braze's real-time data streaming to trigger immediate personalized messages to Nigerian users based on specific in-app behaviors sending a discount push the moment a user abandons a cart, or a congratulatory message when they reach a loyalty milestone.
- Multi-channel Nigerian Campaign Orchestration:Use Braze Canvas to orchestrate a coordinated marketing campaign across Nigerian users spanning push, email, and SMS with A/B testing at each step, branch logic based on user behavior, and automatic optimization toward conversion goals.