Bitly API

Utility Tools · Data & Analytics

Bitly is the most widely recognized URL shortening service, having become something of a generic term for link shortening the way "Google" became one for search. Beyond basic shortening, Bitly provides detailed click analytics (referrer, location, device type, click timestamp), branded custom domains, QR code generation for each shortened link, and campaign-level grouping so marketing teams can track performance across multiple links tied to the same initiative.

freemium

OAuth Token

API rate limits apply

✓ Available

Best For

Businesses wanting a recognizable, trusted link-shortening brand

Pricing

Free tier is limited in monthly links; paid plans required for branded domains and volume

Key Highlights

  • Most widely recognized shortener brand
  • Detailed click analytics
  • QR code generation per link
  • Campaign grouping & UTM tools
  • OAuth-based API access

Required Access Documents

  • API TokenRequired
    From Bitly account

Use Cases

  • Campaign Links:Track link performance
  • Analytics:Detailed click analytics

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